eStara’s Click to Call is an innovative tool that allows customers to initiate telephone calls from their PC directly to a sales or service rep - or to request an immediate callback from an appropriate agent. Contact may be initiated via any online medium, including websites, emails and interactive ads. eStara’s market-leading technology enables companies to leverage their existing PSTN infrastructure and integrate it seamlessly with their online channel. This white paper entitled "Click to Call: Giving Voice to Online Transactions" will explain how companies like Jenny Craig, Kimpton Hotels and DaimlerChrysler are converting web browsers into buyers. These organizations have embraced this innovative way of transition on-line consumers seamlessly within the context of their online session into immediate telephone or PC-based voice contact with sellers.