eStara’s Click to Call is an innovative tool that allows customers to initiate telephone calls from their PC directly to a sales or service rep - or to request an immediate callback from an appropriate agent. Contact may be initiated via any online medium, including websites, emails and interactive ads. eStara’s market-leading technology enables companies to leverage their existing PSTN infrastructure and integrate it seamlessly with their online channel. By filling in the form to the right you'll receive the Forrester Research Report entitled "Click-To-Callback Bridges The Cross-Channel Gap". This report will show how cross-channel customers who use the Web and phone independently pose problems for firms: They drive up service costs, are harder to satisfy, and can’t be tracked by revenue or customer experience analytics very well. The solution? Use click-to-callback, a simple technology built on today’s Web and contact center infrastructure that solidly bridges the two channels.