Opel a tout d'abord envoyé une invitation par mail à toute sa base de contacts, proposant aux internautes de laisser leurs coordonnées téléphoniques afin de recevoir une surprise de sa part. En remplissant le formulaire, l'internaute déclenche une technologie innovante de la société eStara, appelée «Call on Cue», permettant de créer instantanément un contact téléphonique à partir d'une page web.
eStara annonce la mise en place d’une nouvelle solution de Chat qui sera proposée de manière autonome ou en complément de sa solution «Click to Call ». Conçue pour être déployée sur Internet, la solution «Click to Chat» permet de mettre instantanément en contact des internautes et le service commercial d’une société.
La société propose une solution de click-to-call qui met instantanément en contact les internautes et les centres d’appels. En France, Neuf Cegetel et Orange sont clients.
La société propose une solution de click-to-call qui met instantanément en contact les internautes et les centres d’appels. En France, Neuf Cegetel et Orange sont clients.
"It's a logical extension for Google, as they try to create an easier path of new kinds of advertising," says John Federman, chief executive of eStara, a Reston (Va.) provider of click-to-call services to Amazon.com (AMZN), Verizon (VZ), Sears (SHLD), and others. "Consumers have absolutely embraced it." And that kind of enthusiasm is music to the ears of any Web giant.
But most of these tests so far, including those by Google, are focused on calling using regular phones, rather than calling by PC using services like Skype. Indeed, eStara, a company that provides pay-per-call advertising technology to companies including Verizon’s SuperPages.com unit, offers both telephone and PC calling options. It has found that only 10 to 15 percent of people choose to talk using their computers, and that this proportion is not increasing.
Click-to-call aims to solve a problem with online shopping: If customers are interested in a product but have a question, it can be time-consuming and difficult to get in touch with the business offline. Most businesses offer a toll-free customer service number on their Web site, but that can be slow and cumbersome, said John Federman, chief executive of eStara Inc., a Reston firm that provides click-to-call technology for Amazon.com, among others.
The click-to-call announcement, according to Leslie Ament, director of the Customer Intelligence Research Practice at Aberdeen Group, is "a welcome step in allowing advertising to directly track the ROI from their marketing investments."
Ten years ago, executives restructured the Yellow Pages so that it essentially became a print extension of SuperPages.com, now a subsidiary of Verizon Communications Inc.
The division produces 1,218 directory titles in the United States and has an online registry of 17 million business listings. SuperPages.com already partners with eBay and Google and has click-to-call and other advanced features.
"We wrote the playbook on getting small businesses to advertise online," said SuperPages.com spokeswoman Mary De La Garza.
GOLDEN STATE WARRIORS fans can now talk or chat live with ticket representatives within seconds of clicking a button.
The team hopes that using this technology on its Web site will encourage more sales and customer satisfaction, especially in the tech savvy communities of the Bay Area and Silicon Valley.
"What better way to communicate with customers than through the Web?" said Warriors President Robert Rowell. He said the new features are creative, user-friendly and most importantly, fan-friendly. It will be easier for customers to get their questions answered and purchase ticket packages, he said.
Cliquer pour Parler, la technologie qui établit le lien entre les canaux en ligne et le téléphone, a suscité l'attention de beaucoup d'entreprises. À partir de n'importe quel site Web, d'un simple clic de bouton, l'acheteur peut être immédiatement mis en communication par téléphone avec un agent du centre de contacts.
Commençons par une brève introduction à cette technologie. Le service Cliquer pour Parler permet aux utilisateurs de cliquer sur un bouton affiché soit sur une page Web, un courriel, une bannière publicitaire, un moteur de recherche ou une page de résultats de recherche dans un annuaire en ligne, et d’être immédiatement mis en communication avec un agent du centre d’appels. Le client a le choix entre loger un appel par l’entremise de son ordinateur en utilisant la technologie de voix sur IP (VoIP) ou de faire la demande d’un rappel immédiat de la part du vendeur en entrant son propre numéro de téléphone. Contrairement à un numéro sans frais, le service Cliquer pour Parler permet aux entreprises d’observer et de contrôler qui, quand et où les internautes peuvent être transférés du canal de ventes Web à celui du téléphone.
Excellent mini-site de buzz marketing lancé par Opel afin de promouvoir sa nouvelle Twin-Top...
J'adore le concept vidéo-viral-téléphone (Bravo à eStara pour la partie GSM)... je vous précise juste qu'il est nécéssaire d'ajouter 00336...... à votre numéro de mobile. Je vous laisse découvrir mais juste un mot: ca décoiffe!
Pour augmenter son taux de conversion prospect/client, le FAI Neuf utilise le service en ligne de rappel immédiat sans rupture "Click to Call" d'eStara.
Avec son site Internet Neuf.fr, l’opérateur possède un canal de commercialisation qui permet de souscrire en ligne à différentes offres grand public. Afin d’améliorer ses taux de prospection, Neuf a déployé la solution Click to Call d’eStara sur son site. Ainsi, l’opérateur permet aux 150 000 internautes qui se connectent chaque semaine sur le site Neuf.fr d’être contactés dans l’instant par un téléconseiller pour toutes informations nécessaires. Neuf reconnaît ainsi avoir augmenter ses ventes sur le Net de 10% et avoir sensiblement réduit le taux d’abandon des formulaires d’inscription en ligne.
"A customer-service clerk who knows exactly what you need sounds like science fiction, but it may be close to reality thanks to new technology. Call centres can now track customers' online activity to determine what they want when they call in for help. That may mean the end of frustrating touch-tone menus and agents who transfer callers to the wrong departments."
" eStara, a provider of multi-channel communications solutions linking buyers and sellers, has promoted Joe Siegrist to chief technology officer and Thibaut Behaghel to general manager of eStara’s European office. The company also has named Nancy Liberman senior director of marketing."
"It's a common dilemma: You're shopping online and have a question about an item, or hours, or shipping, but the only way for you to contact the advertiser is through sometimes slow, often unanswered e-mail. Until now."
"Click-to-call, the technology that enables instant phone leads, has garnered considerable attention from a range of businesses. With the click of a button, buyers can be connected immediately over the phone to advertisers from any Web site or ad listing."
Never Alone
TD Canada Trust - Television Commercial, May 2, 2006
eStara's Click to Call was recently featured in a television commercial for TD Canada Trust.
“Online retailers are using click-to-call technology to create immediacy and to raise the level of comfort,” says John Federman, CEO of Reston, Va.-based eStara, which specializes in click-to-call and call-tracking solutions. “The reality is that self-service cannot always be achieved online, particularly when making complex purchasing decisions; having click-to-call as an option reduces the friction between the consumer and the retailer. More retailers are finding that for high-value transactions, there’s nothing like the power of voice for closing the deal.”
Most people likely associate “push to talk” with the little chirp that is heard when a cell phone communicates with another on the same carrier using the short-range radio feature. But push to talk has new meaning for users of the online classifieds at The Palm Beach (Fla.) Post. Using technology from Reston, Va.-based eStara Inc., The Post (daily, 154,000; Sunday, 190,931) added a button that lets potential buyers connect to sellers in a very immediate way, according to Dan Shorter, PalmBeachPost.com’s general manager.
"Among its highlights, Amazon noted the implementation of click-to-call functionality for its US, UK, German, and French websites. That allows visitors to quickly reach a customer service rep for assistance."
"Just being able to create connectivity between the buyer and the seller -- that's worth it," Shorter said. "But to nail it with some branding and some validation of our part in the sales process -- that really puts it over the top, said Dan Shorter, general manager of PalmBeachPost.com."
"Verizon is taking a page from the Search Engine Marketing handbook and applying it to the traditional Yellow Pages as Pay Per Call ad auctions are sending phone calls to the top paying bidder in the Boston Area."
"Art imitating life, Web imitating print, and now it's print imitating Web. Since December, says the Associated Press, Verizon has been testing an auction model in its printed Boston Yellow Pages."
"PalmBeachPost.com recently introduced the Talk to Seller feature which allows users to click on an icon attached to an ad in order to be immediately connected to the seller. On the other end of the Internet connection, the seller sees a pop-up notation that reads, "Another lead from The Palm Beach Post."
"And we've got people like craigslist and eBay and Google trying to steal our business. They have a lot of cool tools, and we think of eStara as just one example of tools we need to add...to show [advertisers] that their local newspaper had some nice functionality, too."
"The Palm Beach Post is the first U.S. newspaper to use Click to Call technology in online classifieds, connecting buyers and sellers and proving the Return On Investment
(ROI) to advertisers."
"The call routing is handled by eStara Inc., which provides "click-to-call" services for Web sites, including Verizon's online directory. There, Internet users can click a button next to a company listing, supply their own phone number and immediately receive a call from the listed company.
For the printed SuperPages, eStara keeps track of what companies a consumer calls through the generic numbers."
"The other distinction is that we also have a very robust marketplace service the enterprise marketplace and so what one of the things we feel uniquely [able] to do is to take that experience of what we’ve learned through customers like Sears and Dell and HSBC and Allstate Insurance and others and translate that to the world of directories and online media. We sort of understand how to respond, so for instance, Amazon who has been a partner of ours for some time now."
"When fighting to get noticed is challenging enough, optimizing technology is usually furthest from the mind of a small hotel operator. However, what if that technology optimization can help you cut costs and provide you with a unique competitive advantage? It may just be motivation enough to give new technology a shot."
"Amazon.com Inc. recently launched a customer-service feature that enables shoppers to pose questions to a customer-service representative without dialing a number. The service works by asking shoppers to enter their phone number in a field off the site's help section and to indicate whether they would like to be contacted "right now" or in five, 10 or 15 minutes. The customers' data go to a third-party service, eStara Inc. of Reston, Va., which connects customers' phones to the Amazon phone system. After testing the service for a year, Amazon launched the feature on all U.S. help pages in January, as well as on all German help pages and for some customers in France and the United Kingdom."
"The term "click-to-call" is sometimes confused with "pay-per-call." "Pay-per-call" is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. "Click-to-call," along with call tracking, is a technology that enables the "pay-per-call" business model. But click-to-call can also be offered as a value-added lead generation and customer service solution."
“Looking at that tool, we thought, ‘Why couldn’t we work
with eStara to tweak it so it could recognize phone numbers in our classified ads and display ads and direct
connect people not just to customer service, but to the sellers?’”
"Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does it mean to you?"
eStara's Marketing Communications Manager, Dan Obregon, stresses the power of voice and the need for businesses to offer the right form of communication at the right time.
"For more complex or high value transactions, voice is often the most comfortable form of communication for a client."
"Verizon's Superpages.com, a Yellow Pages site, also features a pay-per-call system that it built in conjunction with eStara. Robyn Rose, vice president of Internet marketing for Superpages, would not say how many advertisers had signed up for the service. "But we're one of the largest, if not the largest," she said."
"Lots of agencies are being challenged to constantly move the bar for ROI. By incorporating a 'click-to-call' button into creative, we're able to create a quantifiable ROI that can increase conversions by as much as 25 to 50 times," John Federman, CEO of eStara, told ClickZ News.
"Pay-per-call vendors are also trying to convince agencies that pay-per-call will help expand relationships with clients and bring in clients new to online advertising."
"SuperPages.com also offers its own click-to-call feature. Through a partnership with eStara, advertisers who’d rather get IP voice calls than clicks from their online listing can pay extra to display a link that lets users connect to them directly over their computers."
“The rapid acceptance of pay per call in the local search market has resulted in mass acceptance of eStara’s click to call technology across the globe. By providing these services, both TPI and QDQ are showing thought leadership and paving the way for offering added value to their advertisers.”
"Ebookers also makes it easy for prospective bookers to initiate contact with a customer service representative should a problem occur while booking online. As one survey result showed that 37 percent of respondents simply needed more information while 22 percent initiated contact because they couldn’t find what they were looking for online."
"For high-value and complex sales transactions, voice is still preferred by an overwhelming number of online shoppers. However, there's also tremendous value in providing customers with options like text chat, in order to handle lower-value sales or service-oriented inquires. Combined, these solutions empower customer service representatives to engage customers at key points during the online transaction to assure sales conversion and improve the customer experience."
"This is an agressive approach to the market place which anyone which has found Yellow Pages style advertising in France to be successful - would be wise to take up!"
"To ensure that those visitors could build and price their desired vehicles, Chrysler implemented Push to Talk, a click-to-call technology from eStara, Reston, VA, that connects these potential customers with a live Chrysler contact center representative by telephone without leaving the Web site. The click-to-call technology also has been implemented on the "Get a Quote" feature."
"Click-to-call, recently tested on Google, is also offered by eStara through SuperPages.com and Amazon's A9. This service allows users to enter their phone numbers so businesses can call them back."
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