eStara Named to Software Magazine’s Annual Software 500

 

 

Reston, Va. (October 17, 2006) – eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced its inclusion on the Software 500, Software Magazine’s list of the world’s largest software and services providers, published as an online catalog on www.Softwaremag.com.

 

“It is an honor to be ranked alongside the biggest and brightest stars in the software industry,” said John Federman, eStara’s CEO. “Inclusion within Software Magazine’s Software 500 is a testament to the innovative nature of eStara’s click to call, chat and call tracking solution. Leading brands around the world are seeing the value of engaging with customers in new and more interactive ways, and eStara is proud to be the leader of this lucrative market.”

 

“The 2006 Software 500 results show that growth in the software and services industry was flat from 2004 to 2005, the ranking year. The industry continues to be dynamic with more than 90 new companies on the list this year,” says John P. Desmond, editor of Software Magazine and Softwaremag.com. “The Software 500 helps CIOs, senior IT managers and IT staff research create the short list of business partners,” Desmond says. “It is a quick reference of vendor viability. That is content of value.”

 

The Software 500 is a revenue-based ranking of the world’s largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing. The ranking is based on total worldwide software and services revenue for 2005. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.Softwaremag.com, as well as from public documents.

 

Go to www.myswmag.com to subscribe to digital Software Magazine and be among the first to see the 2006 Software 500. It is being released first in the digital publication. The online Software 500 on Softwaremag.com, to be posted at a later date, is searchable by primary business sector.

 

 

A note to members of the press and industry observers:

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About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, and Verizon SuperPages -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.eStara.com.

 

About Digital Software Magazine, the Software Decision Journal, and Softwaremag.com

 

Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for nearly 30 years. Softwaremag.com, its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world’s largest software and services companies, now in its 24th year. Software Magazine and Softwaremag.com are owned and operated by King Content Co.

 

About King Content Co. and the Software Marketing Perspectives Conference & Expo

 

King Content Co., owner of Software Magazine, is holding the third annual Software Marketing Perspectives Conference & Expo at the Marriott Boston in Newton, Mass., May 23-25, 2007. A Call for Papers will be issued in October and will be open through the end of November. The SMP event brings together technology product managers, marketing communications and public relations professionals in a two-day conference program. Conference attendees aim to increase their personal success by learning from their peers and making connections. More information about the 2007 event will be coming soon.

 

 

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's and eStara’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission (SEC), including ATG's annual report on Form 10-K for the period ended December 31, 2005 and its quarterly report on Form 10-Q for the period ended June 30, 2006, as filed with the SEC. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibilities that eStara’s products and services will not enhance its customers’ online sales, increase revenue, reduce website abandonment or improve customer satisfaction; ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.