eStaraVoice Service Is Singled Out for Its Innovative Product Offering

August 2, 2001 - Norwalk, CT Technology Marketing Corporation (TMC(TM)) today announced eStaraVoice has been awarded "Best of Show" at the recent Customer Inter@ction Solutions Conference and EXPO(TM) in Atlanta, GA. Ten exhibitors, whose products demonstrated innovation and vision, were singled out for the honor. Customer Inter@ction Solutions Conference and EXPO(TM) is the premier exhibition and conference that is dedicated to helping you make the most of every interaction with your customers.

"Our editors selected eStara not only for their innovation and vision, but also for the outstanding impression they made on our exhibit floor," said Nadji Tehrani, CEO of TMC(TM) and Co-Chairman of Customer Inter@ction Solutions Conference and EXPO(TM). "eStara's contribution has made Customer Inter@ction Solutions Conference and EXPO(TM) the leading forum for the contact center industry. The continued success and growth of our Best of Show winners will make our next show an even bigger success."

eStaraVoice gives businesses the power of live voice conversation with their customers over the Internet. eStaraVoice links can be embedded in website pages, emails and ad banners. eStaraVoice calls are delivered like a "normal" inbound call. There is no call center integration required to use this fully hosted service. eStara offers first-of-its kind innovations like Web Page Push, which lets call center agents push web pages and share data during a live voice over the Internet connection. In addition, eStara's proprietary technology auto-detects for a working microphone, speakers, soundcard and adequate bandwidth to ensure crisp, clear and consistent call connections into the call center.

The awards emphasize technological innovation and product feature sets. Forward-looking products that will aid in the development of the next generation of customer interaction solutions were also awarded. Each winner submitted a thorough application and displayed and demonstrated their product on the Customer Inter@ction Solutions Conference and EXPO show floor.

The full list of the winners will appear in the September issue of Customer Inter@ction Solutions(TM) magazine.

About TMC(TM)
Since its inception in 1972, TMC(TM) has produced industry-leading trade magazines and events in high technology and telecommunications that have been dedicated to providing information and educational insight about industries that had never received journalistic representation. Today, TMC publishes four magazines; Communications Solutions(TM), Customer Inter@ction Solutions(TM), Internet Telephony, and Communications ASP(TM). TMC(TM) was also the first publisher to test new products in its own on-site laboratories, TMC Labs(TM), and provide factual and unbiased product reviews. TMC publications are focused on the call center industry, the convergence of voice, video, and fax over Internet Protocol (IP), IP-PBXs and related communications technologies. TMC also produces Communications Solutions(TM) EXPO, INTERNET TELEPHONY Conference & EXPO(TM) and Customer Inter@ction Solutions(TM) Conference & EXPO each year. The philosophy of professionalism and unbiased, in-depth education coupled with the respected product reviews of TMC Labs(TM) is what sets TMC(TM) publications and conferences apart from its competitors. For more information about TMC(TM), please visit our web site at http://www.tmcnet.com/.

About eStara

eStara, headquartered in Reston, VA, gives the power of voice to eBusiness with OneClick Contact^sm web voice solutions. OneClick Contact^sm lets online customers talk directly with call center agents over the Internet with the click of a button. eStara web voice solutions can be embedded in website pages, emails and ad banners. OneClick Contact^sm is completely compatible with existing call center systems, so there's no installation, capital investment or system integration required. eStara web voice users include J.Crew, Allfirst Bank and the NHL's Washington Capitals. eStara won Internet Telephony Magazine's Editors' Choice Award for 2001. Experience the quality of eStara web voice at http://www.estara.com/. OneClick Contact and One Click eMail Links are service marks of eStara, Inc. All trademarks, trade names, and service marks mentioned herein belong to their respective owners.