PRESS RELEASE

The DMA Partners with eStara To Deliver Voice over the Web to its Members 

The Nation's Largest Interactive Marketing Organization Sees Customer Service and Sales Benefits of Live Voice over the Web services  

June 25, 2001 - RESTON, VA - eStara, Inc. today announced a partnership with the Direct Marketing Association (The DMA) that brings the benefits of eStara web voice service as an online customer contact tool for its 4,700 member organizations in the U.S. and around the world.

DMA members with questions or web visitors interested in learning more about conference registration, exhibitions or sponsorship can simply click eStara links placed on DMA's website to talk to a DMA representative and get one-on-one assistance in real-time over the Internet. The DMA also expects to use eStara's service in its e-mail outreach efforts, allowing e-mail recipients to click on an eStara link embedded in the message to speak with a representative in real time.

"The DMA is always looking for ways to add value to DMA membership," said Robert Blakeley, Director of Internet Development for the DMA. "eStara web voice services will allow users of our Web site to save time and get the information they need quickly by having their event and membership questions answered in real-time."

Over 85% of online users said eStara web voice service "greatly" or "significantly" enhanced their online experience, according to a 2001 survey by market research firm e-cosystems survey.

"eStara's web voice service is designed to immediately deliver the selling power and live customer service support of the call center to website browsers and email recipients," said Pia Gavino, eStara web voice marketing manager. "We're very pleased to be partnering with the DMA, a recognized thought-leader in the direct and interactive marketing space."

With eStara web voice, DMA members now can simply click link on the DMA website to speak with a DMA representative live over the Web. There are no phone numbers to dial or extra phone lines needed to make the connection. And first-call connection time averages less than 20 seconds using a standard 56 KB dial-up modem.

About the DMA
The DMA is the leading and largest trade association for businesses interested in interactive and database marketing, with almost 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.7 trillion in 2000, including $110 billion in catalog sales and $28 billion in sales generated by the Internet. For more information, visit Aspect's Web site at http://www.the-dma.org/ and its consumer Web site is http://www.shopthenet.org.

About eStara
eStara, headquartered in Reston, Va., gives the power of voice to eBusiness with OneClick Contact Web voice solutions. OneClick Contact lets online customers talk directly with call center agents over the Internet with the click of a button. eStara Web voice solutions can be embedded in Web site pages, e-mails and ad banners. OneClick Contact is completely compatible with existing call center systems, so there's no installation, capital investment or system integration required. eStara Web voice users include J.Crew, Allfirst Bank and the NHL's Washington Capitals. eStara won Internet Telephony Magazine's Editors' Choice Award for 2001. Experience the quality of eStara Web voice at www.estara.com

OneClick Contact is a service mark of eStara Inc. All trademarks, trade names and service marks mentioned herein belong to their respective owners.

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