IdeaForest to Enhance E-Commerce Sales and Customer Service

with eStara Click to Call

 

Owner and Operator of Popular Scrapbooking and Sewing Retailer Joann.com to

Leverage Technology to Handle Growing Demand for Products During Holiday Season

 

Reston, VA (July 23, 2007) – eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that IdeaForest, which owns and operates Joann.com, has selected eStara Click to Call to round out its online customer service offerings.  Already a customer of eStara’s parent company ATG (NASDAQ: ARTG) IdeaForest’s selection of eStara demonstrates the synergies and customer centricity between the companies’ solutions.

 

Joann.com will leverage eStara’s rules-based click to call capability to proactively engage consumers interested in high-value purchases.  This allows customers to access an expert over the phone to handle complex sales without burdening IdeaForest’s contact center with calls about lower ticket items.

 

“With our business and industry growing quickly, we knew it was important to find ways to efficiently capture online browsers during the buying process.  eStara Click to Call allows Joann.com to do that,” said Juan Gonzalez, IT director, IdeaForest.  “As we head into our busy holiday season, we are confident that we will handle transactions more effectively and increase our conversion rates by making it easy for customers to speak with us. ATG’s Commerce suite has already enabled us to provide the rich online customer experience that is driving the rapid and substantial growth of our e-commerce business.  The pairing of the ATG solution with eStara makes perfect sense for Joann.com as we look to fortify the customer service experience. ”

 

eStara Click to Call offers innovative online retailers the ability to engage browsers either when they are likely to abandon a Website or during key points in the sales cycle where up-sell or cross-sell opportunities exist.

 

“IdeaForest is an aggressively expanding company that, like many other leading online retailers, discovered it is critical to offer personalized assistance for more costly purchases,” said John Federman, CEO, eStara.  “As we’ve seen through our work with other retailers, this is an effective and proven strategy for delivering great sales results and improving cross-channel service. Further, it is encouraging to see the continued adoption of eStara technology among the ATG Commerce customer base.”

 

 

About eStara:

 

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and Superpages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.eStara.com.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara’s product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara’s software products and services; the possibility that eStara’s offerings will not enhance its customers’ online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation