eStara Pioneers Powerful Voice Over the Web Solution
New Voice Over IP (VoIP) Solution Unleashes Unrivaled Voice Interaction with SIP-based Technology

June 8, 2000 Reston, Va. - eStara, the voice of eBusiness, introduces new voice-over-IP (VoIP) solutions that offer unrivaled ubiquity, seamless interoperability and crisp, clear voice quality. eStara is starting nationwide beta testing of its product suite this summer.

To date, the promise of Web voice technology has exceeded its real-world performance. eStara's Internet telephony solutions are closing the gap between VoIP expectation and actuality. Its new SIP-based solutions provide exceptional flexibility and the most seamless and scalable high-quality voice and data communications on the market.

"eStara will transform the eBusiness experience," said President Tony Cancelosi. "Today only 5% of Internet shoppers complete their online purchases. Using eStara's technology, companies have the power to close the other 95%. Our OneClick Contact^sm products connect online shoppers to live customer service agents in real-time with unrivaled voice quality. With eStara, VoIP will become a natural and essential part of eBusiness."

eStara's voice technology is based on SIP, the emerging industry standard for Internet telephony. Previous VoIP solutions, based on the older H.323 protocol, are hierarchical and don't leverage the flexible architecture of the Internet. In contrast, SIP based solutions are non hierarchical, eminently scalable and designed specifically for the web.

From any PC with a microphone and speakers to any call center or company office, eStara's Internet telephony solutions make instant voice communication possible in seconds. eStara's thin Java applet manages the end-to-end voice connections between call center agents and online shoppers. The applet is completely unobtrusive and won't seize resources like other VoIP applications nor will it interfere with other programs that are running simultaneously. eStara's solutions require no additional equipment or lengthy installations.

For eBusiness, eStara's SIP-based solutions are easily integrated into existing call centers. Voice connections are delivered directly to call centers and customer service agents over existing phone lines and are compatible with customer relationship management (CRM) features like just-in-time phone call queuing, IVR, chat, e-mail and customized page screen pops.

About eStara
eStara gives the power of voice to eBusiness with a simple online solution: point, click, talk. Its Internet telephony solutions humanize the web experience, helping eBusinesses attract customers and close sales in real-time with the intimacy of a person-to-person conversation. Using the new Session Initiation Protocol (SIP) standard for communication through the Internet, eStara provides instant clear quality voice connections that integrate seamlessly with web links, ad banners, email and search engine links. Based in Reston, VA, eStara, Inc. can be reached at www.estara.com.