PRESS RELEASE

24/7 Media Adds eStara Web Voice to its Suite of e-Mail Marketing Tools 

Live Voice over the Web Seen As Key Differentiator in Permission-based e-Mail Campaigns 

July 16, 2001 - Reston, VA and New York, NY - 24/7 Media, Inc. (NASDAQ: TFSM), a global leader in multi-platform interactive marketing, and eStara, Inc. today announced a partnership that will allow 24/7 Media to offer its clients voice-enabled advertising and marketing services. With eStara web voice, 24/7 Media clients can now include live web voice links to drive inbound calls from email to achieve real-time one-to-one marketing.

24/7 Media's direct marketing clients now are able to offer recipients the ability to simply click a link embedded in a message to speak with a representative live over the Internet. There are no phone numbers to dial or extra phone lines needed to connect the web call. The eStara deal complements 24/7Media's select messaging services, which allow publishers, marketers and online retailers to offer their subscribers customized e-mail based content.

"24/7 Media is continuously looking to combine time-tested marketing strategies with the best new technology available on the market," said Michael G. Rowsom, general manager of 24/7 Mail for 24/7 Media. "We believe eStaraVoice will give our e-mail marketing clients a competitive edge by offering quick, high-quality inbound calls directly from the web. This kind of immediate, cost-effective contact will improve e-mail click through rates and boost positive outcomes."

eStaraVoice gives 24/7 Media clients the ability to combine the web and call center to create multi-channel marketing campaigns that drive sales and build client loyalty.

"eStara's web voice service is designed to deliver the selling power and live customer service support of the call center to e-mail recipients in an extremely cost-effective manner," said Marianne Steiner, eStara's senior vice president of marketing. "We are very pleased to have been selected by 24/7 Media as their premier voice over the web service provider."

Jupiter Media Matrix forecasts that e-mail marketing revenues hit $7.3 billion in 2005, from $164 million in 1999 as e-mail becomes an increasingly sought-after customer contact channel. The study concludes that, "as the clutter from commercial e-mail increases in consumers' in-boxes, more companies will look to new e-mail solutions that help them stand out."

About 24/7 Media, Inc
24/7 Media, Inc. is a leading provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media's solutions include advertising and direct marketing sales, ad serving, promotions, e-mail list management, e-mail list brokerage, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from the Company's industry-leading data and technology platforms. 24/7 Media is based in New York. For more information, please visit www.247media.com

About eStara
eStara, headquartered in Reston, Va., gives the power of voice to eBusiness with OneClick Contact Web voice solutions. OneClick Contact lets online customers talk directly with call center agents over the Internet with the click of a button. eStara Web voice solutions can be embedded in Web site pages, e-mails and ad banners. OneClick Contact is completely compatible with existing call center systems, so there's no installation, capital investment or system integration required. eStara Web voice users include J.Crew, Allfirst Bank and the NHL's Washington Capitals. eStara won Internet Telephony Magazine's Editors' Choice Award for 2001. Experience the quality of eStara Web voice at www.estara.com

OneClick Contact is a service mark of eStara Inc. All trademarks, trade names and service marks mentioned herein belong to their respective owners.

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