eStara -- Primed to Bring the Talking Internet to Businesses Nationwide
New company assembles best minds in the business to create the most advanced Voice Over The Internet solutions for eBusiness

May 25, 2000 Reston, Va. - Responding to explosive interest in voice over the Internet and a lack of high quality user-friendly solutions, a powerhouse of local business executives has announced the launch of eStara, the voice of eBusiness. eStara will introduce its unique point-click-and-talk Internet telephony product suite this summer.

eStara's founding team includes Jeff Greenberg, the company's original founder and Thomas Natelli, founder of Natelli Communities, a nationally recognized real estate development firm, and an investor in new technology companies. eStara's exceptionally experienced management team also includes Anthony Cancelosi, former President of the North American operation of ICL's Enterprise Technology group; Chris Gibbons, former CIO of Microsoft; Franz Jaggar, former CFO of Source Digital; William Lupinacci, nationally recognized expert in Java telephony applications; Marianne Steiner, former marketing executive at MCI and John Piescik, former Deputy Chief eCommerce Officer of American Management Systems.

"We have brought together some of the best minds in the business to create eStara's premier web voice technology for eBusiness," said Tony Cancelosi, President of eStara. "The outcome enables conversations over the web that bridge the gap between eBusinesses and on-line shoppers and drive eCommerce sales growth."

In addition to a strong management team, eStara has assembled a stellar Board of Directors that includes David Bonderman, General Partner & Founder, Texas Pacific Group; Bud Evans, Founder & CEO, The Advanced Internet Fund; Gene Frantz, Texas Pacific Group; Tony Murray, Former President, Bell Atlantic Large Systems and Bell Atlantic Federal and Bruce Wardinski, Chairman, President & CEO, Crestline Capital.

eStara is developing next generation interactive live voice applications for eBusiness that will revolutionize the way consumers shop on the web. Utilizing the new Session Initiation Protocol (SIP) eStara delivers fast, high quality one-click web voice connections for eBusinesses and their online consumers.

eStara is marketing its products to B2B and B2C customers including eCommerce sites and shopping search engines, portals and directories. eStara is also developing partnerships with call center and CRM providers, web developers and systems integrators and application server vendors.

Voice over the Internet product demand is there - eBusiness needs it because eConsumers crave it. Between 35% and 47% more web surfers would make online purchases if they were able to speak with a customer service agent, according to Jupiter Communications and Yankelovich. The Gartner Group forecasts that by 2004 the online shopping market will grow 150-fold to $4.7 trillion from $30 billion last year. eStara's eBusiness customers will be ready for the deluge.

About eStara
eStara gives the power of voice to eBusiness with a simple online solution: point, click, talk. eStara's vision is to personalize eBusiness with the human touch to close more sales and develop stronger customer relationships. Using the new Session Initiation Protocol (SIP) standard for communication through the Internet, eStara provides instant clear quality voice connections that will integrate seamlessly with web applications. Based in Reston, VA, eStara, Inc. can be reached at www.estara.com.