Reston, VA, March 21, 2002 - eStara, Inc. announced today that RightNow Technologies is incorporating eStara Push to Talksm technology into RightNow Locator, an Internet-based dealer locator solution.

RightNow Locator TM helps companies turn online shoppers into real-world purchasers by giving them the ability to search for specific location information, view dynamic online maps, receive driving directions, and determine product offering availability from the LocatorTM search results.

"Push to Talk^sm overcomes the online/offline challenge allowing companies to maintain communication during the shopping experience while the customer is still engaged on their site," said Sean Forbes, vice president of marketing and business development at RightNow Technologies. "By deploying RightNow Locator with Push to Talk, companies can increase revenues and improve customer satisfaction."

In third-party surveying of Push-to-Talk users, over 84% said the service "greatly" or "significantly" improved their online shopping experience, contributing to strong gains in transaction completion rates.

"eStara Push-to-Talk service drives real-world business results for companies engaged in online sales and customer service by adding the power of a live voice conversation right from dealer locator search results," Says Ian Halpern, director of marketing for eStara. "We believe Push to Talk will give RightNow dealer locator users a strong competitive advantage."

The addition of eStara Push-to-Talk to RightNow Locator has generated a high level of interest among RightNow customers, according to the company. eStara Push-to-Talk will be offered as a standard module with the RightNow Locator solution. For further information visit http://www.rightnow.com/.

About RightNow Technologies
RightNow Technologies is a leading global provider of eService solutions that deliver rapid time-to-benefit and quick ROI. RightNow's multi-channel eService suite supports Web-based self-service, email response management, live chat and collaboration, and service analytics.

RightNow also offers a Web-based location tool, RightNow Locator, that directly links a company's Web presence with its real-world locations, providing customers the information they need to purchase products or obtain services locally.

RightNow customers include AAA Carolinas, Air New Zealand, Ben & Jerry's, British Airways, Enterprise Rent-A-Car, Fujitsu, Maxtor, Nortel, Orbitz, Ping Golf, Remington, Sanyo, Social Security Administration, Sprint, and more than 1,100 other organizations in a wide range of vertical markets.

Founded in 1995, RightNow has offices in Bozeman, Dallas, London, and Sydney, and an associated office in Tokyo. RightNow's products are available in 15 languages worldwide.

For further information visit www.rightnow.com.

About eStara
eStara, headquartered in Reston, Va., gives the power of voice to Business with Push to Talk and other voice enabling services. eStara Push-to-Talk service has become the most widely adopted VoIP and call back online sales and customer service solution in the world with over 100 enterprise customers including J. Crew, Hilton Hotels, Sprint and Club Med. Push to Talk lets online customers talk directly with company representatives over the Internet with the click of a button. Push to Talk buttons are easily added to directory service listings, website pages, e-mails and online advertisements. eStara won Internet Telephony Magazine's Editors' Choice Award for 2001. Experience the quality of eStara web voice at www.estara.com

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