eStara Expands to West Coast - Opens San Francisco Office and Boosts Sales Staff

February 12, 2001  Reston, Va. - eStara, Inc., the developer of OneClick Contact^sm web voice solutions, announced today that it has opened a West Coast office in San Francisco. Dwight Foster, formerly vice president and general manager of the West Coast Region for LivePerson, will lead eStara's new office and manage the company's growing sales force.

"eStara has gained remarkable traction by being the first web voice solution provider to exclusively focus on meeting the needs of eBusiness," said Brian Nimmo, eStara's senior vice president of sales and business development. "eStara is aggressively growing and building momentum. By hiring talented and seasoned industry experts such as Dwight Foster, we expect to accelerate our market penetration and further demonstrate the power of eStara OneClick Contact," he added.

Before joining eStara, Foster built and managed a 25-person sales and client relations team for LivePerson, an application services provider that offers real-time sales and customer service tools. In addition, he developed customer and partner programs that demonstrated the importance of electronic customer relationship management (eCRM) tools.

"eStara OneClick Contact has won brand name customers by offering unrivaled sound quality, ease of use and simple implementation," said Dwight Foster, eStara's new Vice President of Sales. "The West Coast offers a significant market opportunity for eStara and we intend to exploit it."

eStara's San Francisco office is located at 5 Third Street, Suite 422, San Francisco. The office can be reached by telephone at 415-344-0830.

About eStara
eStara gives the power of voice to eBusiness with a simple online solution: point, click, talk. Its web voice solutions humanize the Internet experience, helping eBusinesses attract customers and close sales in real time. eStara OneClick Contact connects website visitors with eBusiness call center agents live via a crisp, clear voice call over the web from any PC with microphone and speakers. eStara technology is completely compatible with existing customer contact solutions and call center systems and requires no new hardware or software investment. eStara early adopters include J.Crew, Allfirst Bank and the NHL's Washington Capitals. eStara recently received Internet Telephony Magazine's Editors' Choice Award for 2001. Experience the quality of eStara web voice at www.estara.com.

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