SeeClearly Vision Focuses On Online Customer Service With eStara Voice Solution
eStara Adds Washington's Largest Vision Correction Group to its Growing Customer Base

December 6, 2000 Reston, Va.- eStara Inc., the voice of eBusiness, announced today that SeeClearly Vision has implemented eStara OneClick Contactsm web voice solutions to provide its customers with live, personalized customer service. With the click of a mouse, customers of SeeClearly Vision, the largest laser eye surgery center in the Washington, DC area, can talk to a company representative over the Internet.

eStara OneClick Contact lets SeeClearly Vision website visitors speak with a patient relations representative via a crisp, clear voice call over the web from any PC with microphone and speakers. eStara web voice calls are routed into SeeClearly Vision's call center like "normal" telephone calls. SeeClearly Vision did not have to web-enable its call center or undertake any capital upgrades to deploy eStara OneClick Contact.

"eStara OneClick Contact's sound quality, reliability and ease of implementation made this relationship a strategic win for us," said Apra Rajpal, SeeClearly Vision's CTO.

"Decisions about healthcare are immensely personal and often complex. With eStara, we can speak with prospective patients, answer questions, describe the benefits of our laser eye procedures and schedule appointments all over the Internet," Robert Brodney, SeeClearly Vision's Chief Operating Officer added.

According to American Society of Health-System Pharmacists, three out of four of web users browse the web for health services and information.

"The best way to get information always has been through talking and listening," said Tom Natelli, eStara's Chairman and CEO. "eStara gives online companies the power to have two-way, natural conversations with their web visitors with one click. Using eStara, SeeClearly Vision website visitors now have access to the same kind of live personal attention and customer service over the Internet as they do in the office," Natelli added.

OneClick Contact is the only major web voice solution that offers an intuitive user interface. OneClick Contact provides a user-friendly experience, detecting whether a web user has the proper equipment to talk over the Internet. Unlike other web voice solutions, web users do not need to click, hold down, and release a key to speak or listen.

About eStara
eStara gives the power of voice to eBusiness with a simple online solution: point, click, talk. Its Internet telephony solutions humanize the web experience, helping eBusinesses attract customers and close sales in real-time. eStara provides instant clear voice connections that integrate seamlessly into web sites, ad banners, email and search engine links. Based in Reston, VA, eStara can be reached at www.estara.com.

About SeeClearly Vision
SeeClearly Vision has offices in Tysons Corner, Virginia, Richmond, Virginia, Rockville, Maryland, Baltimore, Maryland and Washington, DC and specializes in laser vision correction for nearsightedness, farsightedness and astigmatism using LASIK, PRK, and Intacs. Their doctors are among the most experienced and have participated in clinical trials for laser vision correction prior to FDA approval. SeeClearly Vision can be reached at www.seeclearly.com and toll free at 1-877-234-2020. Please contact Rodney Smith 703.287.4128 with media related questions.